MAC Supports New NCAA DIII Strategic Marketing Plan

The NCAA formally unveiled a new strategic-positioning platform at last week’s NCAA Convention that will guide how the division identifies and promotes itself for years to come.

The Middle Atlantic Conference supports the plan. According to the NCAA, the key to the platform is a positioning statement that describes Division III as a place where student-athletes can discover and develop their potential and dedicate themselves to learning and growth. It describes a campus experience at member institutions that blends rigorous academic study, passionate participation in competitive sports and opportunities to explore many interests.
The platform lists six “attributes” – words describing what Division III stands for – and identifies benefits of the Division III experience for student-athletes and their parents.